About

At Ascend Global Trading Company, we are dedicated to introducing premium Korean skincare products to the Pakistani and Saudi Arabian markets. Founded by Faiq Alvi and partnered with Numair Haider, our mission is to bridge the gap between high-quality Korean skincare and the growing demand in our region. Our founders bring extensive experience in e-commerce, logistics, and the beauty industry. Numair has a proven track record with KOTRA, successfully launching a Korean beauty brand in Pakistan, while Faiq leads retail and supply chain operations in Saudi Arabia. Together, we aim to create lasting partnerships with reputable Korean manufacturers who share our commitment to excellence and innovation. Through a robust online platform, mobile application, and selective retail store partnerships, we are focused on delivering niche, luxury skincare products directly to consumers. Our goal is to establish a comprehensive product line, including face wash, whitening cream, moisturizers, calamansi cream, and hyaluronic acid toner, to streamline our operations and enhance our marketing strategies. We believe that, with the support of the Korean Trade Section, we can significantly contribute to the growth of Korean skincare brands in our markets and provide unparalleled value to our partners and customers.